When GoLiveSMS was started, we had one simple goal. Create a FTEU only, simple to use text messaging platform. Most of our customers have very sophisticated CRM or account management software and didn’t want to spend tens of thousands of dollars on additional software that came with systems they either didn’t need or already had.
And getting approval with the cellular carriers is both expensive and time consuming. And in most cases, not worth the cost. That’s where GoLiveSMS has taken technology to a new level.
With our Message Manager Pro system, you can be online and messaging in minutes.
And we can integrate with any software on the market.
Free To End User text messaging is specialized system developed by the US Cellular Carriers to allow businesses to send a text message to a consumer without the consumer receiving a charge for the message. It requires a specifically provisioned “Short Code” that allows the carrier to track the messaging sent and bill the sender for the message. The return message is also billed to the original sender so the consumer not only receives the message for “Free” but is able to respond for free as well. The transaction doesn’t even appear on the consumer’s bill
Regulatory Compliance. A text message is considered a phone call. The Telephone Consumer Protection Act and its implementing regulations generally prohibit the use of an autodialer to place telephone calls to wireless numbers:
“It shall be unlawful...to make any call (other than a call made for emergency purposes or made with the prior express consent of the called party) using any automatic telephone dialing system or an artificial or prerecorded voice...to any telephone number assigned to a paging service, cellular telephone service, specialized mobile radio service, or other radio common carrier service, or any service for which the called party is charged for the call.”
The TCPA does not prohibit autodialer or prerecorded message calls to cellular customers for which the called party is not charged. The FCC has declared that the TCPA’s language was unambiguous “consistent with our determination in 1992, calls made by cellular carriers to their subscribers, for which subscribers are not charged in any way for the call (either on a per minute, per call, or as a reduction in their ‘bucket’ of minutes) are not prohibited under the TCPA.”
The Power of FREE. Sending a FTEU Text Message is similar to using a Toll Free 800#. Consumers hate unexpected messages and dislike being charged for things that they can’t control. Even alerts they may have signed up for. The words “FREE MSG” at the beginning of each text message provides the customer with an immediate appreciation of your company bearing the cost of the message. And with an almost 98% read rate, the cost of sending a free message is a fraction of any other communications format. Our customers have reported up to 20% response rates using our FTEU system.
