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GoLive SMS Omni Channel Communications
Multiple Channels enable you with more options which lead to more connections. Deliver phone calls, emails, text messages and Interactive Voice Response (IVR) all through a single vendor.
Text messaging, or short messaging service (SMS), is built in to almost every cell phone being carried by individuals around the world today.
Some 90% of American adults own cell phones and three-quarters of them (73%) send and receive text messages. Used by communities, organizations, and governments worldwide as a means of highly secure, timely, relevant, and cost-effective communication, SMS has emerged as a dynamic tool for providers. Text messaging creates more efficient and faster communication throughout the continuum of customer experience. SMS messages provide immediacy, convenience and targeting not possible with other communication outreach channels.
Studies show that missed appointments cost healthcare facilities millions of dollars each year in inactive equipment, staff and resources. By using text messaging reminders and appointment alerts, you can significantly improve patient care and keep your schedule booked. Drive higher earnings and provide better care through:
Helping people live healthier lifestyles is paramount to your business. With GoLiveSMS mobile healthcare solutions, you can lower costs while giving patients personalized, immediate care. Increase customer loyalty and revenues through:
The healthcare industry is vastly complex and highly competitive on every level. Insurance providers are leveraging GoLiveSMS to significantly enhance client service and value, while improving administrative efficiency and lowering costs by offering:
HEDIS is a tool used by more than 90 percent of America's health plans to measure performance on important dimensions of care and service. Because so many plans collect HEDIS data, and because the measures are so specifically defined, HEDIS makes it possible to compare the performance of health plans on an "apples-to-apples" basis. Health plans also use HEDIS results themselves to see where they need to focus their improvement efforts. HEDIS measures address a broad range of important health issues. Among them are the following:
Over 90 percent of US consumers own a mobile device, so using SMS is the first step in a mobile healthcare platform. Text messaging in healthcare communications provides immediacy of action, portability, inexpensive cost, and measurable results. Hospital centers across the US are currently using SMS to increase compliance using and to show positive results across age groups and disease states.
GoLiveSMS was created in response to these facts. We bring four decades of experience to you, enabling you to manage your communications better, with less expense and more customer response.
FTEU stands for "Free To End User" text messaging. It's a specialized system developed by the U.S. cellular carriers that allows businesses to send a text message to a consumer without the consumer receiving a charge for the message. It requires a specifically provisioned "short code" that allows the carrier to track the messaging sent and bill the sender for that message. The return message is also billed to the original sender, so the consumer not only receives the message for "free," but is able to respond free of charge as well. The transaction doesn't even appear on the consumer's bill.
A text message is considered a phone call. The Telephone Consumer Protection Act (TCPA) and its implementing regulations generally prohibit the use of an autodialer to place telephone calls to wireless numbers: "It shall be unlawful…to make any call (other than a call made for emergency purposes or made with the prior express consent of the called party) using any automatic telephone dialing system or an artificial or prerecorded voice…to any telephone number assigned to a paging service, cellular telephone service, specialized mobile radio service, or other radio common carrier service, or any service for which the called party is charged for the call."
In all likelihood, if you're reading this, you already have an understanding of the power of mobile messaging: instant, direct, and highly cost-effective one-to-one communication with your customers.
What you may not know is that more than two-thirds of mobile subscribers do NOT have an unlimited text message plan. This means every time you broadcast an unsolicited text, you're asking most recipients to pay for it. And that's going to erode—not improve—your customer service and brand image.
The TCPA does not prohibit autodialer or prerecorded message calls to cellular customers for which the called party is not charged. The FCC has declared that the TCPA's language was unambiguous "consistent with our determination in 1992, calls made by cellular carriers to their subscribers, for which subscribers are not charged in any way for the call (either on a per minute, per call, or as a reduction in their 'bucket' of minutes) are not prohibited under the TCPA."
Sending FTEU text messages is similar to using toll-free 800 numbers. The words "FREE MSG" at the beginning of each text message provides the customer with an immediate appreciation of your company bearing the cost of the message. And with an almost 98% read rate, the cost of sending a free message is a fraction of any other communications format. GoLiveSMS customers have reported up to 20% response rates using our FTEU system.
For starters, it's important to understand that opt-in FTEU mobile messaging is so much more powerful and dynamic than making promotional offers, for example, that consumers often refer to as "junk."
FTEU messaging—particularly with respect to regulated enterprise applications like yours—is really about maintaining customer relationships and giving you the capability to send information, alerts and reminders your customers will really appreciate.
Further, consistent with the untold truth inherent in direct marketing data, perception doesn't always mean reality. Even though the perception is that consumers "hate" direct marketing, the data shows it is nonetheless extremely effective.
And, again, the subscriptions and response rates tend to be even higher when moving outside the realm of "marketing" and focusing specifically on compliance enterprise messaging that involves customer-service as opposed to promotional messaging.
On a higher level, it strengthens your brand perception and preference among your customers and prospects for greater customer retention and loyalty.
Depending on your business and how you use the technology, it can have a measurable impact on your bottom line in terms of influencing customer behavior. A prime example is leveraging the proven response rate success of FTEU via payment reminders to improve receivables.
Response rates as much as 10 times higher when compared to traditional customer communications tactics. Greater customer loyalty by virtue of the fact you are offering a direct, value-added CRM service free of charge. Significant cost savings versus outbound voice mail and direct mail that, when combined with the response-rate success, translates into greater ROI. Not to mention the fact that proactive FTEU information delivery dramatically reduces the number of in-bound calls to your customer service center, empowering your people to provide better, more cost-efficient service.
Higher perceived value in your brand compared to your competitors that do not deploy FTEU services.
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